Wednesday, 14 January 2009

Features of Production Company Logos

One of the general conventions of film logo's is that they are animated and are accompanied by sound. An example of this is DreamWorks SKG, where the sequence depicts of a boy sitting among the moon where this later animates to the DreamWorks title with a mix of cloudy and watery ripple effects to set the tone for their film.

The Universal Logo's name represent its logo in the fact that it depicts the Earth and the universe behind it. The music accompanying the short sequence varies from film to film. This helps entice the audience and makes them want to pay attention and watch the film. This is due mainly to the amount of work put into animating the text and the CGI involved.

In general, many of these logo's are representative of many aspects of the earth. These features that we would associate are usually grandeur or on a massive scale. Many of the titles show cloudy skies as a representation of importance. The importance of these chosen aspects could well mean these films are made to be high on the A-list for cinematic release.

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